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008 | 221105s9999 xx 000 0 und d | ||
020 | _a8178087359 | ||
041 | _aENGLISH | ||
082 | _a659.1 (MBA) | ||
082 | _bDAV | ||
100 | _aDAVID A AAKER ; JOHN G MYERS ; RAJEEV BATRA | ||
245 | 0 | _aADVERTISING MANAGEMENT | |
250 | _a5 | ||
260 | _bPEARSON EDUCATION | ||
260 | _c2002 | ||
300 | _a754 | ||
650 | _aMANAGEMENT | ||
650 | _bADVERTISING | ||
942 | _cBK | ||
999 |
_c9253 _d9253 |