000 00503nam a2200205Ia 4500
008 221105s9999 xx 000 0 und d
020 _a0584826550
041 _aENGLISH
082 _a658.827 (MBA)
082 _bBER
100 _aBERND SCHMITT; ALEX SIMONSON
245 0 _aMARKETING AESTHETICS: THE STRATEGIC MANAGEMENT OF BRANDS, IDENTITY AND IMAGE
250 _a-
260 _bFREE PRESS
260 _c1997
300 _a343
650 _aMANAGEMENT
650 _bMARKETING
942 _cBK
999 _c8351
_d8351