000 00513nam a2200193Ia 4500
008 221105s9999 xx 000 0 und d
020 _a0077078543
041 _aENGLISH
082 _a658.802 (MBA)
082 _bADR
100 _aADRIAN DAVIES
245 0 _aTHE STRATEGIC ROLE OF MARKETING : UNDERSTANDING WHY MARKETING SHOULD BE CENTRAL TO YOUR BUSINESS STRATEGY
260 _bMCGRAW HILL BOOK COMPANY
260 _c1995
300 _a205
650 _aMANAGEMENT
650 _bMARKETING
942 _cBK
999 _c7388
_d7388