000 | 00433nam a2200205Ia 4500 | ||
---|---|---|---|
008 | 221105s9999 xx 000 0 und d | ||
020 | _a0029001013 | ||
041 | _aENGLISH | ||
082 | _a658.827 (MBA) | ||
082 | _bDAV | ||
100 | _aDAVID A AAKER | ||
245 | 0 | _aMANAGING BRAND EQUITY | |
250 | _a- | ||
260 | _bFREE PRESS | ||
260 | _c1991 | ||
300 | _a299 | ||
650 | _aMANAGEMENT | ||
650 | _bMARKETING | ||
942 | _cBK | ||
999 |
_c7291 _d7291 |