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008 221105s9999 xx 000 0 und d
020 _a0029001013
041 _aENGLISH
082 _a658.827 (MBA)
082 _bDAV
100 _aDAVID A AAKER
245 0 _aMANAGING BRAND EQUITY
250 _a-
260 _bFREE PRESS
260 _c1991
300 _a299
650 _aMANAGEMENT
650 _bMARKETING
942 _cBK
999 _c7291
_d7291