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| 008 | 221105s9999 xx 000 0 und d | ||
| 020 | _a0074624016 | ||
| 041 | _aENGLISH | ||
| 082 | _a658.8343 (MBA) | ||
| 082 | _bSUB | ||
| 100 | _aSUBROTO SENGUPTA | ||
| 245 | 0 | _aBRAND POSITIONING | |
| 250 | _a- | ||
| 260 | _bTATA MCGRAW-HILL PUBLISHING COMPANY LIMITED | ||
| 260 | _c1999 | ||
| 300 | _a299 | ||
| 650 | _aMANAGEMENT | ||
| 650 | _bMARKETING | ||
| 942 | _cBK | ||
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_c7135 _d7135 |
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