000 00527nam a2200193Ia 4500
008 221105s9999 xx 000 0 und d
020 _a0070557144
041 _aENGLISH
082 _a658.8 (MBA)
082 _bPAU
100 _aPAUL A SCHUMANN; DONNA CL PRESTWOOD; ALVIN H TONG ET AL.
245 0 _aINNOVATE STRAIGHT PATH TO QUALITY, CUSTOMER DELIGHT, AND COMPETITIVE ADVANTAGE
260 _bMCGRAW HILL BOOK COMPANY
260 _c1994
300 _a208
650 _aMANAGEMENT
650 _bMARKETING
942 _cBK
999 _c7111
_d7111