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008 | 221105s9999 xx 000 0 und d | ||
020 | _a9971512629 | ||
041 | _aENGLISH | ||
082 | _a658.8`3 (MBA) | ||
082 | _bDAV | ||
100 | _aDAVID A AAKER; KUMAR V; GEORGE S DAY | ||
245 | 0 | _aMARKETING RESEARCH | |
250 | _a6 | ||
260 | _bJOHN WILEY AND SONS INC | ||
260 | _c1997 | ||
300 | _a752 | ||
650 | _aMANAGEMENT | ||
650 | _bMARKETING | ||
942 | _cBK | ||
999 |
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