000 00504nam a2200193Ia 4500
008 221105s9999 xx 000 0 und d
020 _a9781137276612
041 _aENGLISH
082 _a658.827 KUM (MBA)
082 _bNIR
100 _aNIRMALYA KUMAR.; JAN BENEDICT; STEENKAMP EM
245 0 _aBRAND BREAKOUT : HOW EMERGING MARKET BRANDS WILL GO GLOBAL
250 _a-
260 _bPALGRAVE MACMILLAN.
260 _c2013
300 _axvi,256p.
650 _aBRAND MANAGEMENT
942 _cBK
999 _c38788
_d38788