| 000 | 00523nam a2200193Ia 4500 | ||
|---|---|---|---|
| 008 | 221105s9999 xx 000 0 und d | ||
| 020 | _a9781422101674 | ||
| 041 | _aENGLISH | ||
| 082 | _a658.827 NIR (MBA) | ||
| 082 | _bNIR | ||
| 100 | _aNIRMALYA KUMAR.; JAN-BENEDICT EM STEENKAMP. | ||
| 245 | 0 | _aPRIVATE LABEL STRATEGY : HOW TO MEET THE STORE BRAND CHALLENGE | |
| 250 | _a- | ||
| 260 | _bHARVARD BUSINESS SCHOOL PRESS, BOSTON | ||
| 260 | _c2007 | ||
| 300 | _a270 p. | ||
| 650 | _aBRAND MANAGEMENT | ||
| 942 | _cBK | ||
| 999 |
_c37713 _d37713 |
||