000 00497nam a2200193Ia 4500
008 221105s9999 xx 000 0 und d
020 _a9780070581592
041 _aENGLISH
082 _a658.827 SEN (MBA)
082 _bSUB
100 _aSUBROTO SENGUPTA.
245 0 _aBRAND POSITIONING : STRATEGIES FOR COMPETITIVE ADVANTAGE
250 _a2
260 _bTATA MCGRAW HILL EDUCATION PRIVATE LIMITED.
260 _c2006
300 _a297 p.
650 _aBRAND MANAGEMENT
942 _cBK
999 _c37583
_d37583