| 000 | 00514nam a2200193Ia 4500 | ||
|---|---|---|---|
| 008 | 221105s9999 xx 000 0 und d | ||
| 020 | _a9781422121153 | ||
| 041 | _aENGLISH | ||
| 082 | _a658.8342 ZAL (MBA) | ||
| 082 | _bGER | ||
| 100 | _aGERALD ZALTMAN.; LINDSAY H ZALTMAN. | ||
| 245 | 0 | _aMARKETING METAPHORIA : WHAT METAPHORS REVEAL ABOUT THE MINDS OF CONSUMERS | |
| 250 | _a- | ||
| 260 | _bHARVARD BUSINESS PRESS | ||
| 260 | _c2008 | ||
| 300 | _a230 p. | ||
| 650 | _aCONSUMER BEHAVIOUR | ||
| 942 | _cBK | ||
| 999 |
_c37481 _d37481 |
||