000 00440nam a2200193Ia 4500
008 221105s9999 xx 000 0 und d
020 _a9788174468352
041 _aENGLISH
082 _a659.1 MUR (MBA)
082 _bMUR
100 _aMURTHY SN.; BHOJANNA U
245 0 _aADVERTISING : AN IMC PERSPECTIVE
250 _a2
260 _bEXCEL BOOKS.
260 _c2010
300 _a458 p.
650 _aADVERTISING
942 _cBK
999 _c37479
_d37479