000 00495nam a2200193Ia 4500
008 221105s9999 xx 000 0 und d
020 _a9789380381169
041 _aENGLISH
082 _a658.827 MAC (MBA)
082 _bDEB
100 _aDEBORAH J MACINNIS.; WHAN PARK C; JOSEPH R PRIESTER EDS.
245 0 _aHANDBOOK OF BRAND RELATIONSHIPS
250 _a-
260 _bYES DEE PUBLISHING PVT. LTD
260 _c2011
300 _a424 p.
650 _aBRAND MANAGEMENT
942 _cBK
999 _c36997
_d36997