000 00473nam a2200193Ia 4500
008 221105s9999 xx 000 0 und d
020 _a9788177587623
041 _aENGLISH
082 _a658.812 DYC (MBA)
082 _bJIL
100 _aJILL DYCHE.
245 0 _aTHE CRM HANDBOOK : A BUSINESS GUIDE TO CUSTOMER RELATIONSHIP MANAGEMENT
250 _a-
260 _bPEARSON.
260 _c2011
300 _a331 p.
650 _aCUSTOMER RETENTION
942 _cBK
999 _c36778
_d36778