000 00466nam a2200181Ia 4500
008 221105s9999 xx 000 0 und d
020 _a9.78111E+12
041 _aENGLISH
082 _a658.827 KOR (MBA)
082 _bMAR
100 _aMARTIN KORNBERGER
245 0 _aBRAND SOCIETY : HOW BRANDS TRANSFORM MANAGEMENT AND LIFESTYLE
260 _bCAMBRIDGE UNIVERSITY PRESS.
260 _c2011
300 _a300 p.
650 _aBRAND MANAGEMENT
942 _cBK
999 _c35380
_d35380