000 00486nam a2200193Ia 4500
008 221105s9999 xx 000 0 und d
020 _a9788175541091
041 _aENGLISH
082 _a658.827 NOE (MBA)
082 _bJEA
100 _aJEAN-NOEL KAPFERER.
245 0 _aSTRATEGIC BRAND MANAGEMENT : CREATING AND SUSTAINING BRAND EQUITY LONG TERM
250 _a2
260 _bKOGAN PAGE.
260 _c2010
300 _a443 p.
650 _aBRAND MANAGEMENT
942 _cBK
999 _c31477
_d31477