000 | 00486nam a2200193Ia 4500 | ||
---|---|---|---|
008 | 221105s9999 xx 000 0 und d | ||
020 | _a9788175541091 | ||
041 | _aENGLISH | ||
082 | _a658.827 NOE (MBA) | ||
082 | _bJEA | ||
100 | _aJEAN-NOEL KAPFERER. | ||
245 | 0 | _aSTRATEGIC BRAND MANAGEMENT : CREATING AND SUSTAINING BRAND EQUITY LONG TERM | |
250 | _a2 | ||
260 | _bKOGAN PAGE. | ||
260 | _c2010 | ||
300 | _a443 p. | ||
650 | _aBRAND MANAGEMENT | ||
942 | _cBK | ||
999 |
_c31477 _d31477 |