000 00491nam a2200193Ia 4500
008 221105s9999 xx 000 0 und d
020 _a9788126525041
041 _aENGLISH
082 _a658.827 RYA (MBA)
082 _bADR
100 _aADRIAN RYANS
245 0 _aBEATING LOW COST COMPETITION : HOW PREMIUM BRANDS CAN RESPOND TO CUT-PRICE RIVALS
250 _a-
260 _bTIMES GROUP BOOKS
260 _c2010
300 _a256 p.
650 _aBRAND MANAGEMENT
942 _cBK
999 _c30204
_d30204