000 00538nam a2200193Ia 4500
008 221105s9999 xx 000 0 und d
020 _a9780070144965
041 _aENGLISH
082 _a659.1 BEL
082 _bGEO
100 _aGEORGE E BELCH.; MICHAEL A BELCH.; KEYOOR PURANI.
245 0 _aADVERTISING AND PROMOTION : AN INTEGRATED MARKETING COMUNICATIONS PERSPECTIVE
250 _a7
260 _bTATA MCGRAW HILL EDUCATION PRIVATE LIMITED.
260 _c2011
300 _a1075 p.
650 _aADVERTISING
942 _cBK
999 _c30107
_d30107