000 00467nam a2200193Ia 4500
008 221105s9999 xx 000 0 und d
020 _a9788131415221
041 _aENGLISH
082 _a658.827 GHO (MBA)
082 _bAMI
100 _aAMITABHA GHOSE ED.; ISHITA MUKHERJEE ED.
245 0 _aGLOCALISATION OF BRANDS
250 _a-
260 _bICFAI UNIVERSITY PRESS.
260 _c2008
300 _a252 p.
650 _aBRAND MANAGEMENT
942 _cBK
999 _c28625
_d28625