000 00527nam a2200205Ia 4500
008 221105s9999 xx 000 0 und d
020 _a9780070147942
041 _aENGLISH
082 _a658.4092 PAR (MBA)
082 _bPAR
100 _aPARAMESWARAN MG
245 0 _aRIDE THE CHANGE : A PERSPECTIVE ON THE CHANGING INDIAN CONSUMER MARKET AND MARKETING
245 0 _cPARAMESWARAN MG
250 _a-
260 _bTATA MCGRAW HILL
260 _c2009
300 _axvii,192 p.
650 _aMARKETING
942 _cBK
999 _c25180
_d25180