| 000 | 00509nam a2200205Ia 4500 | ||
|---|---|---|---|
| 008 | 221105s9999 xx 000 0 und d | ||
| 020 | _a9788120312197 | ||
| 041 | _aENGLISH | ||
| 082 | _a659.120 BAT (MBA) | ||
| 082 | _bDAV | ||
| 100 | _aDAVID A AAKER ; JOHN G MYERS ; RAJEEV BATRA | ||
| 245 | 0 | _aADVERTISING MANAGEMENT | |
| 245 | 0 | _cRAJEEV BATRA; JOHN G MYERS ; DAVID A AAKER | |
| 250 | _a5 | ||
| 260 | _bPHI | ||
| 260 | _c1996 | ||
| 300 | _axiii, 754 p. | ||
| 650 | _aADVERTISING | ||
| 942 | _cBK | ||
| 999 |
_c24715 _d24715 |
||