000 | 00493nam a2200205Ia 4500 | ||
---|---|---|---|
008 | 221105s9999 xx 000 0 und d | ||
020 | _a9878131503881 | ||
041 | _aENGLISH | ||
082 | _a659.1 SHI (MBA) | ||
082 | _bTER | ||
100 | _aTERENCE A SHIMP | ||
245 | 0 | _aADVERTISING AND PROMOTIONS : AN IMC APPROACH | |
245 | 0 | _cKRUTI SHAH AND ALAN D'SOUZA | |
250 | _a- | ||
260 | _bCENGAGE LEARNING | ||
260 | _c2007 | ||
300 | _a650 p. | ||
650 | _aADVERTISING | ||
942 | _cBK | ||
999 |
_c24326 _d24326 |