000 00493nam a2200205Ia 4500
008 221105s9999 xx 000 0 und d
020 _a9878131503881
041 _aENGLISH
082 _a659.1 SHI (MBA)
082 _bTER
100 _aTERENCE A SHIMP
245 0 _aADVERTISING AND PROMOTIONS : AN IMC APPROACH
245 0 _cKRUTI SHAH AND ALAN D'SOUZA
250 _a-
260 _bCENGAGE LEARNING
260 _c2007
300 _a650 p.
650 _aADVERTISING
942 _cBK
999 _c24326
_d24326