000 00509nam a2200205Ia 4500
008 221105s9999 xx 000 0 und d
020 _a9780070080317
041 _aENGLISH
082 _a659.1 SHA (MBA)
082 _bKRU
100 _aKRUTI SHAH; ALAN D'SOUZA
245 0 _aADVERTISING AND PROMOTIONS AND IMC PERSPECTIVE
245 0 _cKRUTI SHAH AND ALAN D'SOUZA
250 _a-
260 _bTATA MCGRAW HILL
260 _c2009
300 _axxx, 987 p.
650 _aADVERTISING
942 _cBK
999 _c24155
_d24155