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| 020 | _a9780749453787 | ||
| 041 | _aENGLISH | ||
| 082 | _a658.8902 MCD (MBA) | ||
| 082 | _bMAL | ||
| 100 | _aMALCOLM MCDONALD | ||
| 245 | 0 | _aMALCOLM MCDONALD ON MARKETING PLANNING : UNDERSTANDING MARKETING PLANS AND STRATEGY | |
| 245 | 0 | _cMALCOLM MCDONALD | |
| 250 | _a- | ||
| 260 | _bKOGAN PAGE | ||
| 260 | _c2007 | ||
| 300 | _ax, 197 p. | ||
| 650 | _aMARKETING | ||
| 942 | _cBK | ||
| 999 |
_c23290 _d23290 |
||