000 00534nam a2200217Ia 4500
008 221105s9999 xx 000 0 und d
020 _a9788126508068
041 _aENGLISH
082 _a658.83 AAK (MBA)
082 _bGEO
100 _aGEORGE S DAY ; KUMAR V ; DAVID A AAKER
245 0 _aMARKETING RESEARCH
245 0 _cDAVID A. AAKER ; V. KUMAR AND GEORGE S DAY
250 _a7
260 _bWILEY INDIA
260 _c2007
300 _axvi, 751 p.
650 _aMARKETING
650 _bDATA ANALYSIS
942 _cBK
999 _c23135
_d23135