000 00620nam a2200217Ia 4500
008 221105s9999 xx 000 0 und d
020 _a9781591396190
041 _aENGLISH
082 _a658.802 KIM (MBA)
082 _bCHA
100 _aCHAN KIM W; RENEE MAUBORGNE
245 0 _aBLUE OCEAN STRATEGY : HOW TO CREATE UNCONTESTED MARKET SPACE AND MAKE THE COMPETITION IRRELEVANT
245 0 _cW. CHAN KIM AND RENEE MAUBORGNE
250 _a-
260 _bHARVARD BUSINESS SCHOOL PRESS
260 _c2005
300 _aviii, 240 p.
650 _aSTRATEGIC MANAGEMENT
650 _bNEW PRODUCTS
942 _cBK
999 _c22921
_d22921