000 | 00620nam a2200217Ia 4500 | ||
---|---|---|---|
008 | 221105s9999 xx 000 0 und d | ||
020 | _a9781591396190 | ||
041 | _aENGLISH | ||
082 | _a658.802 KIM (MBA) | ||
082 | _bCHA | ||
100 | _aCHAN KIM W; RENEE MAUBORGNE | ||
245 | 0 | _aBLUE OCEAN STRATEGY : HOW TO CREATE UNCONTESTED MARKET SPACE AND MAKE THE COMPETITION IRRELEVANT | |
245 | 0 | _cW. CHAN KIM AND RENEE MAUBORGNE | |
250 | _a- | ||
260 | _bHARVARD BUSINESS SCHOOL PRESS | ||
260 | _c2005 | ||
300 | _aviii, 240 p. | ||
650 | _aSTRATEGIC MANAGEMENT | ||
650 | _bNEW PRODUCTS | ||
942 | _cBK | ||
999 |
_c22921 _d22921 |