000 00543nam a2200205Ia 4500
008 221105s9999 xx 000 0 und d
020 _a9781591391456
041 _aENGLISH
082 _a658.8343 GIL (MBA)
082 _bJAM
100 _aJAMES H GILMORE; JOSEPH PINE B
245 0 _aAUTHENTICITY : WHAT CONSUMERS REALLY WANT
245 0 _cJAMES H GILMORE AND B JOSEPH PINE II
250 _a-
260 _bHARVARD BUSINESS SCHOOL PRESS
260 _c2007
300 _axiii, 299 p.
650 _aCONSUMER BEHAVIOUR
942 _cBK
999 _c22747
_d22747