| 000 | 00489nam a2200205Ia 4500 | ||
|---|---|---|---|
| 008 | 221105s9999 xx 000 0 und d | ||
| 020 | _a9780060081997 | ||
| 041 | _aENGLISH | ||
| 082 | _a659 RIE (MBA) | ||
| 082 | _bAL | ||
| 100 | _aAL RIES; LAURA RIES | ||
| 245 | 0 | _aTHE FALL OF ADVERTISING AND THE RISE OF PR | |
| 245 | 0 | _cAL RIES, LAURA RIES | |
| 250 | _a- | ||
| 260 | _bHARPER BUSINESS | ||
| 260 | _c2004 | ||
| 300 | _axxi, 295 p. | ||
| 650 | _aADVERTISING | ||
| 942 | _cBK | ||
| 999 |
_c22488 _d22488 |
||