| 000 | 00565nam a2200205Ia 4500 | ||
|---|---|---|---|
| 008 | 221105s9999 xx 000 0 und d | ||
| 020 | _a8131501582 | ||
| 041 | _aENGLISH | ||
| 082 | _a659.1 GUI (MBA) | ||
| 082 | _bRIC | ||
| 100 | _aRICHARD J SEMENIK ; CHRIS T ALLEN ; THOMAS C O'GUINN | ||
| 245 | 0 | _aADVERTISING AND INTEGRATED BRAND PROMOTION | |
| 245 | 0 | _cTHOMAS C. O'GUINN, CHRIS T. ALLEN AND RICHARD J SEMENIK | |
| 250 | _a4 | ||
| 260 | _bTHOMSON / SOUTH-WESTERN | ||
| 260 | _c2007 | ||
| 300 | _axxix, 781p | ||
| 650 | _aADVERTISING | ||
| 942 | _cBK | ||
| 999 |
_c21745 _d21745 |
||