000 00506nam a2200193Ia 4500
008 221105s9999 xx 000 0 und d
020 _a0385510306
041 _aENGLISH
082 _a658.81222 (MBA)
082 _bDON
100 _aDON PEPPERS; MARTHA ROGERS
245 0 _aRETURN ON CUSTOMER : CREATING MAXIMUM VALUE FROM YOUR SCARCEST RESOURCE
250 _a-
260 _bCURRENCY DOUBLEDAY
260 _c2005
300 _aviii,296
650 _aCUSTOMER RELATIONS MANAGEMENT
942 _cBK
999 _c21614
_d21614