000 00487nam a2200181Ia 4500
008 221105s9999 xx 000 0 und d
020 _a8129709023
041 _aENGLISH
082 _a658.151 (MBA)
082 _bSUN
100 _aSUNIL GUPTA; DONALD R LEHMANN
245 0 _aMANAGING CUSTOMERS AS INVESTMENTS : THE STRATEGIC VALUE OF CUSTOMERS IN THE LONG RUN
260 _bPEARSON EDUCATION
260 _c2005
300 _a205
650 _aFINANCIAL MANAGEMENT
942 _cBK
999 _c18245
_d18245