000 | 00487nam a2200181Ia 4500 | ||
---|---|---|---|
008 | 221105s9999 xx 000 0 und d | ||
020 | _a8129709023 | ||
041 | _aENGLISH | ||
082 | _a658.151 (MBA) | ||
082 | _bSUN | ||
100 | _aSUNIL GUPTA; DONALD R LEHMANN | ||
245 | 0 | _aMANAGING CUSTOMERS AS INVESTMENTS : THE STRATEGIC VALUE OF CUSTOMERS IN THE LONG RUN | |
260 | _bPEARSON EDUCATION | ||
260 | _c2005 | ||
300 | _a205 | ||
650 | _aFINANCIAL MANAGEMENT | ||
942 | _cBK | ||
999 |
_c18245 _d18245 |