000 00492nam a2200181Ia 4500
008 221105s9999 xx 000 0 und d
020 _a8130903393
041 _aENGLISH
082 _a658.827 (MBA)
082 _bKAR
100 _aKARTIKEYA KOMPELLA
245 0 _aBUILDING BRANDS BUILDING MEANING : A GUIDE TO INCREASING THE FINANCIAL VALUE OF BRANDS THROUGH POSITIVE MEANING
260 _bVIVA BOOKS
260 _c2006
300 _a134
650 _aBRAND MANAGEMENT
942 _cBK
999 _c17941
_d17941