000 00445nam a2200181Ia 4500
008 221105s9999 xx 000 0 und d
020 _a0749445432
041 _aENGLISH
082 _a658.8343(MBA)
082 _bHEL
100 _aHELEN EDWARDS; DEREK DAY
245 0 _aCREATING PASSION BRANDS : GETTING TO THE HEART OF BRANDING
260 _bKOGAN PAGE
260 _c2006
300 _a244
650 _aBRAND MANAGEMENT
942 _cBK
999 _c17908
_d17908