000 00444nam a2200193Ia 4500
008 221105s9999 xx 000 0 und d
020 _a9812531823
041 _aENGLISH
082 _a658.83
082 _bKUM
100 _aKUMAR V; DAVID A AAKER; GEORGE S DAY
245 0 _aESSENTIALS OF MARKETING RESEARCH
250 _a2
260 _bJOHN WILEY AND SONS
260 _c2005
300 _a553
650 _aMARKETING
942 _cBK
999 _c16786
_d16786