000 00470nam a2200193Ia 4500
008 221105s9999 xx 000 0 und d
020 _a0844230944
041 _aENGLISH
082 _a659.1 MBA
082 _bLEO
100 _aLEO BOGART
245 0 _aSTRATEGY IN ADVERTISING : MATCHING MEDIA AND MESSAGES TO MARKETS AND MOTIVATIONS
250 _a2
260 _bNTC BUSINESS BOOKS
260 _c1990
300 _a406
650 _aADVERTISING
942 _cBK
999 _c16388
_d16388