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| 008 | 221105s9999 xx 000 0 und d | ||
| 020 | _a0070581940 | ||
| 041 | _aENGLISH | ||
| 082 | _a659.1 (MBA) | ||
| 082 | _bGEO | ||
| 100 | _aGEORGE E BELCH; MICHAEL A BELCH | ||
| 245 | 0 | _aADVERTISING AND PROMOTION : AN INTEGRATED MARKETING COMMUNICATIONS PERSPECTIVE | |
| 250 | _a6 | ||
| 260 | _bTATA MCGRAW-HILL PUBLISHING COMPANY LIMITED | ||
| 260 | _c2003 | ||
| 300 | _a778+in23 | ||
| 650 | _aMANAGEMENT | ||
| 650 | _bGENERAL | ||
| 942 | _cBK | ||
| 999 |
_c15534 _d15534 |
||