000 00458nam a2200193Ia 4500
008 221105s9999 xx 000 0 und d
020 _a0749444398
041 _aENGLISH
082 _a658.827 HAI (MBA)
082 _bMAT
100 _aMATT HAIG
245 0 _aBRAND ROYALTY HOW THE WORLDS TOP 100 BRANDS THRIVE AND SURVIVE
260 _bKOGAN PAGE
260 _c2004
300 _a314
650 _aMANAGEMENT
650 _bMARKETING
942 _cBK
999 _c15323
_d15323