000 00542nam a2200193Ia 4500
008 221105s9999 xx 000 0 und d
020 _a0070598371
041 _aENGLISH
082 _a658.8 [MBA]
082 _bNIC
100 _aNICHOLAS DE BONIS J; ERIC BALINSKI; PHIL ALLEN
245 0 _aVALUE BASED MARKETING FOR BOTTOM LINE SUCCESS : 5 STEPS TO CREATING CUSTOMER VALUE
260 _bTATA MCGRAW-HILL PUBLISHING COMPANY LIMITED
260 _c2002
300 _a241
650 _aMANAGEMENT
650 _bMARKETING
942 _cBK
999 _c14237
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