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| 100 | _aMICHAEL R CZINKOTA; MASAAKI KOTABE; DAVID MERCER | ||
| 245 | 0 | _aMARKETING MANAGEMENT : TEXT AND CASES | |
| 260 | _bBLACK WELL SCIENTIFIC PUBLICATIONS INC | ||
| 260 | _c1997 | ||
| 300 | _a675 | ||
| 650 | _aMANAGEMENT | ||
| 650 | _bMARKETING | ||
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