000 | 00478nam a2200193Ia 4500 | ||
---|---|---|---|
008 | 221105s9999 xx 000 0 und d | ||
020 | _a812032529X | ||
041 | _aENGLISH | ||
082 | _a659.1 (MBA) | ||
082 | _bLAR | ||
100 | _aLARRY D KELLEY; DONALD W JUGENHEIMER | ||
245 | 0 | _aADVERTISING MEDIA PLANNING : A BRAND MANAGEMENT APPROACH | |
260 | _bPRENTICE-HALL | ||
260 | _c2004 | ||
300 | _a144 | ||
650 | _aMANAGEMENT | ||
650 | _bADVERTISING | ||
942 | _cBK | ||
999 |
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