000 00478nam a2200193Ia 4500
008 221105s9999 xx 000 0 und d
020 _a812032529X
041 _aENGLISH
082 _a659.1 (MBA)
082 _bLAR
100 _aLARRY D KELLEY; DONALD W JUGENHEIMER
245 0 _aADVERTISING MEDIA PLANNING : A BRAND MANAGEMENT APPROACH
260 _bPRENTICE-HALL
260 _c2004
300 _a144
650 _aMANAGEMENT
650 _bADVERTISING
942 _cBK
999 _c12774
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