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| 020 | _a8120324471 | ||
| 041 | _aENGLISH | ||
| 082 | _a658.827 (MBA) | ||
| 082 | _bJOH | ||
| 100 | _aJOHN PHILIP JONES; JAN S SLATER | ||
| 245 | 0 | _aWHAT'S IN A NAME? : ADVERTISING AND THE CONCEPT OF BRANDS | |
| 250 | _a2 | ||
| 260 | _bPRENTICE-HALL | ||
| 260 | _c2003 | ||
| 300 | _a308 | ||
| 650 | _aMANAGEMENT | ||
| 650 | _bMARKETING | ||
| 942 | _cBK | ||
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||