| 000 | 00497nam a2200205Ia 4500 | ||
|---|---|---|---|
| 008 | 221105s9999 xx 000 0 und d | ||
| 020 | _a8120323092 | ||
| 041 | _aEnglish | ||
| 082 | _a658.827 (MBA) | ||
| 082 | _bKEV | ||
| 100 | _aKEVIN LANE KELLER | ||
| 245 | 0 | _aSTRATEGIC BRAND MANAGEMENT : BUILDING, MEASURING, AND MANAGING BRAND EQUITY | |
| 250 | _a2 | ||
| 260 | _bPRENTICE-HALL | ||
| 260 | _c2003 | ||
| 300 | _a788 | ||
| 650 | _aMANAGEMENT | ||
| 650 | _bMARKETING | ||
| 942 | _cBK | ||
| 999 |
_c11034 _d11034 |
||