000 00478nam a2200193Ia 4500
008 221105s9999 xx 000 0 und d
020 _a8120321561
041 _aENGLISH
082 _a659.1 (MBA)
082 _bKEN
100 _aKENNETH E CLOW; DONALD BAACK
245 0 _aINTEGRATED ADVERTISING, PROMOTION, AND MARKETING COMMUNICATIONS
260 _bPRENTICE-HALL
260 _c2002
300 _a638
650 _aMANAGEMENT
650 _bADVERTISING
942 _cBK
999 _c11026
_d11026