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| 082 | _a659.1 (MBA) | ||
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| 100 | _aGEORGE E BELCH; MICHAEL A BELCH | ||
| 245 | 0 | _aADVERTISING AND PROMOTION : AN INTEGRATED MARKETING COMMUNICATIONS PERSPECTIVE | |
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| 260 | _bTATA MCGRAW-HILL PUBLISHING COMPANY LIMITED | ||
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| 300 | _a795+in19 | ||
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