000 00488nam a2200205Ia 4500
008 221105s9999 xx 000 0 und d
020 _a0761995250
041 _aENGLISH
082 _a658.827 (MBA)
082 _bJAG
100 _aJAGDEEP KAPOOR
245 0 _aBRAND MANTRAS : FINDING A PLACE IN THE MINDS AND HEARTS OF CONSUMERS
250 _a-
260 _bRESPONSE BOOKS
260 _c2001
300 _a111
650 _aMANAGEMENT
650 _bMARKETING
942 _cBK
999 _c10562
_d10562