000 00491nam a2200205Ia 4500
008 221105s9999 xx 000 0 und d
020 _a8178084392
041 _aENGLISH
082 _a658.827 (MBA)
082 _bKEV
100 _aKEVIN DRAWBAUGH
245 0 _aBRANDS IN THE BALANCE MEETING THE CHALLENGES TO COMMERCIAL IDENTITY
250 _a-
260 _bPEARSON EDUCATION
260 _c2001
300 _a278
650 _aMANAGEMENT
650 _bMARKETING
942 _cBK
999 _c10121
_d10121