SRI KRISHNA COLLEGE OF ENGINEERING AND TECHNOLOGY

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1.
SERVICES MARKETING by
  • JHA SM
Edition: 1
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: ENGLISH
Publication details: HIMALAYA PUBLISHING HOUSE. ; 1997
Availability: Items available for loan: Master of Business Administration (1)Call number: 658.8 (MBA).

2.
INTERNATIONAL MARKETING MANAGEMENT : AN INDIAN PERSPECTIVE by
  • VARSHNEY RL.; BHATTACHARYYA B
Edition: 11
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: ENGLISH
Publication details: S CHAND AND COMPANY LIMITED ; 1997
Availability: Items available for loan: Master of Business Administration (1)Call number: 658.848 (MBA).

3.
PRINCIPLES OF MARKETING by
  • PHILIP KOTLER.; GARY ARMSTRONG
Edition: 7
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: ENGLISH
Publication details: PHI LEARNING PRIVATE LIMITED. ; 1990
Availability: Items available for loan: Master of Business Administration (2)Call number: 658.8 (MBA) N, ...

4.
SELLING FOR DUMMIES by
  • TOM HOPKINS
Edition: 1
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: ENGLISH
Publication details: COMDEX COMPUTER PUBLISHING. ; 1990
Availability: Items available for loan: Master of Business Administration (1)Call number: 658.8 (MBA).

5.
MARKETING RESEARCH by
  • BERI G C
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: ENGLISH
Publication details: TATA MCGRAW-HILL PUBLISHING COMPANY LIMITED ; 1990
Availability: Items available for loan: Master of Business Administration (1)Call number: 658.8 MBA.

6.
EXPORT MANAGEMENT by
  • BALAGOPAL T A S
Edition: 11
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: ENGLISH
Publication details: HIMALAYA PUBLISHING HOUSE ; 1990
Availability: Items available for loan: Master of Business Administration (1)Call number: 658.848 N7 (M.

7.
CASES IN MARKETING MANAGEMENT AND STRATEGY : AN ASIA PACIFIC PERSPECTIVE by
  • SIEW MENG LEONG; SWEE HOON ANG; CHIN TIONG TOM
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: ENGLISH
Publication details: PRENTICE HALL. ; 1990
Availability: Items available for loan: Master of Business Administration (1)Call number: 658.8 MBA.

8.
MARKETING ESSENTIALS by
  • LOIS SCHNEIDER FARESE; GRADY KIMBRELL; CAUL WOLOSZYK A
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: ENGLISH
Publication details: MACMILLAN INDIA LIMITED ; 1990
Availability: Items available for loan: Master of Business Administration (3)Call number: 658.84 FAR (MBA), ...

9.
CUSTOMER FOCUSED MARKETING by
  • IAN CHASTON
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: ENGLISH
Publication details: NIL ; 1990
Availability: Items available for loan: Master of Business Administration (1)Call number: 658.812 (MBA).

10.
THE DIRECT MARKETING HANDBOOK by
  • EDWARD L NASH
Edition: 2
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: ENGLISH
Publication details: MCGRAW HILL BOOK COMPANY ; 1990
Availability: Items available for loan: Master of Business Administration (1)Call number: 658.84 N2.

11.
CASES IN MARKETING MANAGEMENT by
  • KENNETH L BERNCHARDT; THOMAS C KINNEAR
Edition: 7
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: ENGLISH
Publication details: MCGRAW HILL BOOK COMPANY ; 1990
Availability: Items available for loan: Master of Business Administration (1)Call number: 658.9 (MBA).

12.
MARKETING by
  • PETER D BENNETT
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: ENGLISH
Publication details: MCGRAW HILL BOOK COMPANY ; 1990
Availability: Items available for loan: Master of Business Administration (1)Call number: 658.8 MBA.

13.
STRATEGIC MARKETING: A EUROPEAN APPROACH by
  • JEAN-JACQUES LAMBIN
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: ENGLISH
Publication details: MCGRAW HILL BOOK COMPANY ; 1990
Availability: Items available for loan: Master of Business Administration (1)Call number: 658.802 MBA.

14.
INSIDE MARKETING: A SELECTION OF READING FROM BUSINESS WEEK by
  • CHARLESS FUTVELL
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: ENGLISH
Publication details: MCGRAW HILL BOOK COMPANY ; 1990
Availability: Items available for loan: Master of Business Administration (1)Call number: 658.8 MBA.

15.
DO IT YOURSELF MARKETING RESEARCH by
  • GEORGE EDWARD BREEN; ALBERT B BLANKENSHIP
Edition: 3
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: ENGLISH
Publication details: MCGRAW HILL BOOK COMPANY ; 1990
Availability: Items available for reference: Master of Business Administration: Not for loan (1)Call number: 658.8 (MBA).

16.
MARKETING: PRINCIPLES AND STRATEGY by
  • HENRY ASSAEL
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: ENGLISH
Publication details: NIL ; 1990
Availability: Items available for loan: Master of Business Administration (1)Call number: 658.802 MBA.

17.
BEHAVIOR ASPECT OF MARKETING by
  • KEITH C WILLIAMS
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: ENGLISH
Publication details: NIL ; 1990
Availability: Items available for loan: Master of Business Administration (1)Call number: 658.8 M6 (MBA).

18.
CONSUMER BEHAVIOR AND MARKETING STRATEGY by
  • PAUL PETER J; JERRY C OLSON
Edition: 4
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: ENGLISH
Publication details: MCGRAW HILL BOOK COMPANY ; 1990
Availability: Items available for loan: Master of Business Administration (1)Call number: 658.8`342 PET N6.

19.
INTERNATIONAL MARKETING by
  • PHILIP R CATEORA
Edition: 9
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: ENGLISH
Publication details: MCGRAW HILL BOOK COMPANY ; 1990
Availability: Items available for loan: Master of Business Administration (1)Call number: 658.8`48 N6 (MBA).

20.
PRINCIPLES OF MARKETING by
  • PHILIP KOTLER; GARY ARMSTRONG
Edition: 8
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: ENGLISH
Publication details: PRENTICE-HALL ; 1999
Availability: Items available for loan: Master of Business Administration (1)Call number: 658.8 KOT (MBA).

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