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	1.	BRAND BUILDING ADVERTISING by PARAMESWARAN MG Edition: - Material type: Text; Format: print ; Literary form: Not fiction Language: ENGLISH Publication details: TATA MCGRAW-HILL PUBLISHING COMPANY LIMITED ; 2001 Availability: Items available for loan: Master of Business Administration (1)Call number: 658.8343 (MBA). Place hold Add to cart (remove)
	2.	BUILDING BRAND VALUE : FIVE STEPS TO BUILDING POWERFUL BRANDS by PARAMESWARAN MG Edition: - Material type: Text; Format: print ; Literary form: Not fiction Language: ENGLISH Publication details: TATA MCGRAW-HILL PUBLISHING COMPANY LIMITED ; 2006 Availability: Items available for loan: Sri Krishna College of Engineering and Technology (2)Call number: 658.827, ... Place hold Add to cart (remove)
	3.	RIDE THE CHANGE : A PERSPECTIVE ON THE CHANGING INDIAN CONSUMER MARKET AND MARKETING PARAMESWARAN MG by PARAMESWARAN MG Edition: - Material type: Text; Format: print ; Literary form: Not fiction Language: ENGLISH Publication details: TATA MCGRAW HILL ; 2009 Availability: Items available for loan: Sri Krishna College of Engineering and Technology (1)Call number: 658.4092 PAR (MBA). Place hold Add to cart (remove)
	4.	RIDE THE CHANGE by PARAMESWARAN MG Edition: - Material type: Text; Format: print ; Literary form: Not fiction Language: ENGLISH Publication details: TATA MCGRAW HILL ; 2009 Availability: Items available for loan: Sri Krishna College of Engineering and Technology (1)Call number: 658.4092 PAR (MBA). Place hold Add to cart (remove)
	5.	STRATEGIC BRAND MANAGEMENT : BUILDING, MEASURING, AND MANAGING BRAND EQUITY by KEVIN LANE KELLER.; PARAMESWARAN MG.; ISAAC JACOB Edition: 3 Material type: Text; Format: print ; Literary form: Not fiction Language: ENGLISH Publication details: PEARSON. ; 2011 Availability: Not available: Sri Krishna College of Engineering and Technology: In transit (1). Place hold Add to cart (remove)
	6.	STRATEGIC BRAND MANAGEMENT : BUILDING, MEASURING, AND MANAGING BRAND EQUITY by KEVIN LANE KELLER.; PARAMESWARAN MG.; ISAAC JACOB Edition: 3 Material type: Text; Format: print ; Literary form: Not fiction Language: ENGLISH Publication details: PEARSON EDUCATION. ; 2012 Availability: Items available for loan: Sri Krishna College of Engineering and Technology (3)Call number: 658.827 LAN, ... Place hold Add to cart (remove)

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