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	1.	ADVERTISING AND INTEGRATED BRAND PROMOTION THOMAS C. O'GUINN, CHRIS T. ALLEN AND RICHARD J SEMENIK by RICHARD J SEMENIK ; CHRIS T ALLEN ; THOMAS C O'GUINN Edition: 4 Material type: Text; Format: print ; Literary form: Not fiction Language: ENGLISH Publication details: THOMSON / SOUTH-WESTERN ; 2007 Availability: Items available for loan: Sri Krishna College of Engineering and Technology (10)Call number: 659.1 GUI (MBA), ... Place hold Add to cart (remove)
	2.	ADVERTISING AND PROMOTION : AN INTEGRATED BRAND APPROACH by RICHARD J SEMENIK.; CHRIS T ALLEN.; THOMAS C O'GUINN.; HANS RUDIGER KAUFMANN Edition: 6 Material type: Text; Format: print ; Literary form: Not fiction Language: ENGLISH Publication details: CENGAGE LEARNING. ; 2012 Availability: Items available for loan: Sri Krishna College of Engineering and Technology (1)Call number: 659.1 SEM (MBA). Place hold Add to cart (remove)

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