SRI KRISHNA COLLEGE OF ENGINEERING AND TECHNOLOGY

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1.
MARKETING STRATEGY : A DECISION-FOCUSED APPROACH by
  • ORVILLE C WALKER; JOHN W MULLINS; HARPER W BOYD JR; JEAN-CLAUDE LARRECHE
Edition: 5
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: ENGLISH
Publication details: TATA MCGRAW-HILL PUBLISHING COMPANY LIMITED ; 2006
Availability: Items available for loan: Sri Krishna College of Engineering and Technology (7)Call number: 658.8 MBA, ...

2.
THE NEW BUSINESS ROAD TEST : WHAT ENTREPRENEURS AND EXECUTIVES SHOULD DO BEFORE WRITING A BUSINESS PLAN JOHN W. MULLINS by
  • JOHN W MULLINS
Edition: 2
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: ENGLISH
Publication details: PEARSON EDUCATION ; 2007
Availability: Items available for loan: Sri Krishna College of Engineering and Technology (1)Call number: 658.02222 MUL (MBA).

3.
MARKETING MANAGEMENT : A STRATEGIC DECISION MAKING APPROACH JOHN W.MULLINS ; ORVILLE C. WALKER JR ; HARPER W. BOYD JR AND JEAN- CLAUDE LARRENCHE by
  • JOHN W MULLINS ET AL
Edition: 5
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: ENGLISH
Publication details: MCGRAW HILL ; 2005
Availability: Items available for loan: Sri Krishna College of Engineering and Technology (1)Call number: 658.8 MUL (MBA).

4.
MARKETING STRATEGY : A DECISION-FOCUSED APPROACH by
  • ORVILLE C WALKER.; JOHN W MULLINS.; HARPER W BOYD.; JEAN-CLAUDE LARRECHE
Edition: 5
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: ENGLISH
Publication details: TATA MCGRAW HILL EDUCATION PRIVATE LIMITED. ; 2012
Availability: Items available for loan: Sri Krishna College of Engineering and Technology (4)Call number: 658.8 WAL, ...

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